The Color Care Team handles follow-up to help turn test results into timely care. Far too many people face delays or barriers to care simply because of where they live, what they earn, or what insurance coverage they have. Whether someone is navigating screening, diagnosis, or survivorship, they won’t have to do it alone. We’re proud to work with Color to close that gap for the 156 million Americans who rely on employer- or union-sponsored care.” “Over two million people will be diagnosed with cancer in the U.S. this year. Provide personal nutrition plans and lifestyle interventions to reduce risk
In June 2023, Color and the American Cancer Society (ACS) introduced a cancer screening and prevention program for employers and labor organizations, combining the ACS’s expertise in cancer screening, prevention, and risk reduction with Color’s leadership in population-scale healthcare delivery. Color provides a more connected, direct, and proactive approach by assessing cancer risk and making screening more accessible, accelerating time to diagnosis, guiding patients through treatment, and providing care and support for survivors. The solution combines the ACS’s expertise in cancer screening, prevention, and risk reduction with Color’s leadership in population-scale healthcare delivery, enabling organizations and individuals to a) detect cancer earlier and b) manage cancer more effectively. In the continuing spirit of access, the White House recently highlighted our joint pledge with the American Cancer Society to provide free at-home colorectal cancer screenings for uninsured and under-insured individuals. Color and ACS have launched a pilot to distribute free at-home FIT kits—used for colorectal cancer screening—through federally qualified health centers and community clinics serving rural and underserved populations.
Color catches cancer before care and costs skyrocket for a top 5 global asset management company
At the time, genetic tests for ovarian and breast cancer risk typically cost several thousand dollars, and access was often gated through long wait times for genetic counseling appointments at centers of excellence. In 2015, Color launched with a new clinical genetic testing model to help patients understand and take action on their personal risk of cancer. We are so glad to have invested in our employees’ lives with Color and are seeing great impact already on the dialogue around cancer care and prevention in our workforce, as well as on screening rates.”
Navigate referrals and expert opinions to ensure best treatment pathways Initiate missing diagnostic workups to get the right treatment plan in place, faster Manage clinical next steps after abnormal screens to control costs and speed time to resolution Bring screenings to members – at home, onsite, or through our national imaging network relationships
Rates of cancer screening, stage of detection, and treatment outcomes reflect some of the deepest disparities in American healthcare. The American Cancer Society (ACS) is a nonprofit organization that routinely publishes guidelines, and as part of this program, ACS contributes its expertise and educational materials on cancer screening and prevention and connects participants who contact ACS with ACS cancer-related information. In response, Color launched a free nationwide lung cancer screening support service based on ACS’s guidelines—helping people understand eligibility, access scans, and get guided support along the way.
At Color, we’ve created the nation’s only Virtual Cancer Clinic—delivering end-to-end, clinically-guided cancer care that’s accessible to every employee, everywhere. We help shift cancer diagnoses to earlier stages—when it’s more treatable and less costly—by identifying risk, increasing screening adherence, and supporting timely follow-up care. Color’s Virtual Cancer Clinic is the only cancer-focused solution that goes beyond care navigation with an in-house medical team licensed to provide care in all 50 states, and is focused on supporting all of your employees and members—every step of the way.
Comprehensive support for cancer can start in the workplace. Seeing our first cohorts go live with the Color and American Cancer Society program has amplified our confidence that a comprehensive color and integrated model will be the most effective way to change the survival and cost trajectory of cancer for millions of people across the United States. Our population health work has since expanded to support other infectious disease areas. Color mobilizes to change access to critical COVID-19 testing, vaccination, and treatment services. This affordable model has helped hundreds of thousands of individuals take action on their genetic risk. Our first product tested for BRCA1, BRCA2, and 17 other genes that increase an individual’s cancer risk.
- Together, Color and American Cancer Society offer a comprehensive cancer solution for employers, health plans, and labor unions, with the goal of supporting their employee and member populations across all stages of the cancer journey.
- Offer clinically-validated emotional and mental health programs to manage depression, stress, and anxiety
- ACS does not provide medical or clinical care.
- Rates of cancer screening, stage of detection, and treatment outcomes reflect some of the deepest disparities in American healthcare.
- We help shift cancer diagnoses to earlier stages—when it’s more treatable and less costly—by identifying risk, increasing screening adherence, and supporting timely follow-up care.
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- If you need help with your account, have questions for your care team, or have other service-related issues, we’re here.
- Financial burden (Y1 cancer-related costs)
- But we’ve grown and evolved a lot since our founding in 2013—establishing a 50-state medical practice, serving over 7 million patients in our time, innovating on new and accessible sample collection for screening, and expanding our clinical and support teams.
- Our population health work has since expanded to support other infectious disease areas.
With 159 million Americans receiving healthcare coverage through their employer, the ACS and Color recognize the critical role employers play in removing barriers of access to timely and quality preventive care. Color currently runs the State of California’s HIV PrEP telehealth access program. When antiviral treatment became available, Color ran three-quarters of the country’s state-level telehealth programs, with prescription delivery within 24 to 48 hours of symptom onset.
Color is built for access across geography, culture, and insurance coverage. Among those in treatment and survivorship7 Per patient when cancer is detected earlier6 We improve outcomes while reducing downstream costs by closing care gaps and reducing late-stage diagnoses.
Client Services
Are you passionate about applying engineering, design, science, and other technological and creative disciplines to improve people’s health and quality of life on a global scale? At the American Cancer Society, we’re proud to work with Color to help employers take action.” Today, our day-in, day-out focus is helping large purchasers take control of cancer. Color partners with the American Cancer Society to operationalize a joint mission of ending cancer as we know it.
Nurse Practitioner, Cancer Survivorship Clinical Care
To care team and appointment scheduling While mortality rates are improving, incidence is rising, which means that more people are living and working through treatment, often without the support they need. ACS does not endorse any product, service, or providers.
and their employees
Since launching, the program has gathered data from hundreds of thousands of participants, over 80% of whom come from populations that have been historically underrepresented in clinical research. Since then, Color has become the genetic counseling resource for all 1 million participants, the single home for test reporting, and the provider of ongoing participant engagement. Color Health launches its first product to help make healthcare more affordable, accessible, and actionable. Today, Color works with employers, unions, health plans, and governments to take control of cancer through a comprehensive cancer program.
How Color & MSK Direct are delivering the best in cancer care and support
Ready to take on one of the biggest challenges in healthcare today? Everyone deserves access to the best care possible when it matters most. A portion of the fees generated from this program will be used to support the ACS mission. Speak to our team to discuss your cancer strategy and Color’s solution. And language-accessible support Whether someone lives in a rural area or lacks a primary care provider, we meet them where they are.
How to talk to your friends, family, and the public about your cancer journey.
Plus genetic and cancer risk assessment Color’s approach doesn’t just make cancer care more connected—it drives action. Cancer care isn’t just about medicine—it’s about being seen, supported, and never alone. Wanted access to emotional and social support if diagnosed
Your employees’ proactive partner in cancer care
In a cohort pilot study with Color, participants were assessed for five common cancers based on ACS guidelines and supported by Color’s Care Team throughout the process. Offer clinically-validated emotional and mental health programs to manage depression, stress, and anxiety Our technology and clinical care models are scalable but patient-centered—built with infrastructure that meets the needs of large organizations, but designed for ease, availability, and accessibility by each individual patient. With a decade of experience in the cancer and high-risk space, Color has served millions of patients by partnering with innovative organizations that prioritize the health of their workforces and populations. Together, Color and American Cancer Society offer a comprehensive cancer solution for employers, health plans, and labor unions, with the goal of supporting their employee and member populations across all stages of the cancer journey. Hear from Hasbro employee and cancer patient, Gina, on the importance of early detection and employer support for cancer patients and caregivers below.
Someone from our team will be in touch soon. Want to get in touch with our team? Support that doesn’t stop at treatment. This program is about improving the quality of life for the families we serve.” “Cancer continues to be a leading claims driver within our health plan. Now I feel like I have a plan and know what I need to do for my health.”
Learn about an important NIH and Color partnership milestone—processing 100,000 genetic results for the All of Us Program—below. Color was initially selected to analyze and report genomic data for a set of 59 genes that cause conditions such as breast and ovarian cancer, hypercholesterolemia, Lynch syndrome, and more. Color was the first to deliver comprehensive genetic testing—including genetic counseling, at-home sample collection, and easy-to-understand reports—for less than a tenth of the cost. Color endeavors to make Color.com accessible to any and all users.
If you wish to report any potential fraudulent activities related to Color, or if you would like to verify a job opportunity, please email We are looking for people who aim higher, move quickly, and want their work to make a real impact in cancer care. ACS does not provide medical or clinical care.
